Mustard Seed Communities: Roots FM

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Roots FM

About Us
ROOTS FM is a community radio station owned and operated by the Mustard Seed Communities. Our mission is to assist in inner-city development by focusing on the unique challenges faced by community residents as they go about their daily lives. All our programming aims to empower, uplift and enrich the lives of our listeners by promoting knowledge, dialogue and entertainment that speak to their common realities and aspirations.

Coverage
ROOTS FM broadcasts in Kingston, St. Andrew & St. Catherine on the 96.1FM frequency. Listeners are also situated on the fringes and slopes of St. Mary, Clarendon and St. Thomas. Our potential audience is approximately 700,000 listeners.

Surveys
The last All-Media Survey (2005), did not indicate individual percentages for community stations, however an independent survey by the same research agency- Media Research Services, ranked ROOTS FM as second only to IRIE FM in the inner-city. (IRIE FM is the #1 commercial station in Jamaica).

Listen Live to ROOTS FM
The voice of the inner city!

Roots FM DJ in Action

ROOTS Programmes

Unchained	Sundays: 4:00-5:00pm	A one hour show based on the lives and rehabilitation of in-mates and ex- inmates from death row to petty larceny.
Bright Sparks	Saturdays 10:00 - 11:00am	A one-hour show hosted by the ROOTS FM inner-city kids club with singing, story-telling and fun-time plus kids news & sports.
Community Lawyer	Fridays: 9:00 - 10:00am	The community lawyer is live each Friday to assist listeners with legal queries that the community cannot readily access other-wise..
Mother-In-Crisis	Tues: 9:00 - 10:00am Wed: 5:00 - 6:00pm	A panel of studio mothers and resident psychologist discuss difficult parenting problems based on their real life encounters. Listeners call-in and join the discussion.
Youth Wave	Mon: 6:00 - 8:00pm	A discussion show for teenagers and young adults who talk about their challenges in relationships; jobs and living in Jamaica.
City News Expose	Mon-Fri: 12:40pm	Daily focus on positive news generated from the inner-city communities. Our listeners prefer "Mek We Talk" to most other competitive traditional talk shows simply because it is the most honest portrayal of their realities.
Mek We Talk	Mon-Thur: 11:00 - 12noon	The daily one hour call-in discussion show that "tells-it-like-it-is" in inner-city communities. Our listeners prefer "Mek We Talk" to most other competitive traditional talk shows simply because it is the most honest portrayal of their realities.
City News in 5	Mon-Fri: 12:30pm & 5:00pm: 11:00 - 12noon	This is a 10 minute news-cast dedicated to the inner city. Because of the station's relationship with our communities we have the pulse of what happens where, on a daily basis.
Sports Talk	Mon: 8:00 - 9:00pm	A weekly 1-hr sports talk show hosted by our team of sporting experts who cover events at the community, national, regional and international level.
Community Link-Up	Thur: 3:00 - 5:00pm	Every Thursday afternoon ROOTS FM broadcasts from the innards of the inner-city. Not content to stay on the periphery, our team moves into the heart of communities long forgotten by politicians and commercial media. That's where we find the real stories� stories of love, fear, hardships, strife, anticipation and hope. Stories of the real Jamaica. Community Link-Up involves giveaways; product sampling and music. ROOTS talks to entrepreneurs as well as civic, sports & community based organizations working in the area to restore peace. The 'Open Mic' segment allows residents the opportunity to vent their frustrations on the social disorders in their communities. The themes are constant; crime; lack of jobs & economic opportunity. ROOTS FM is the authentic voice of the inner-city.

Programme Policy
ROOTS works hard to exclude and eliminate all programs, lyrics, statements or suggestions that advocate or celebrate criminality; violent behaviour disregard for the laws of Jamaica; disrespect for women; discrimination on grounds of race, colour, or creed; drug abuse; lewdness.

The Vision of ROOTS
ROOTS FM seeks to represent the best qualities and highest ideals of its listeners while becoming an effective, accessible, self-sustainable medium of communication for all residents of inner city communities. ROOTS FM's purpose is to inform, educate and heighten the awareness of listeners about themselves and the world around them and to provide an interactive and entertaining forum for expressing and exchanging opinions and ideas. We believe that the best sources of solutions are those who face the problems. ROOTS will create and maintain a strong, committed and informed team of professionals dedicated to fostering unity and peace within healthy and caring communities. ROOTS intends that every member of its family should be spiritually strong, confident and fully aware of his or her special mission as a Caregiver to listeners. Each staff member will endeavour to be fully informed about subjects discussed on radio, to treat their listeners and colleagues with honesty and humility and to take personal responsibility for their every action.

The Mission of ROOTS
ROOTS FM is dedicated to providing an effective, sustainable mass medium to serve poor, marginalized residents of communities. ROOTS' concerns with poverty alleviation and the equitable development of deprived communities are reflected in its provision of the means by which people can become informed about and participate in ongoing issues that affect their lives. ROOTS is committed to interactive programming, responsiveness to communities and the use of modern technologies.

MISSION STATEMENT- MUSTARD SEED COMMUNITIES
Inspired by the healing and caring ministry of Jesus Christ, we aim, through the positive interaction of caring, sharing and training, to uplift the most vulnerable members of our society, especially handicapped and abandoned children and marginalized communities. We are committed to the fostering of homes and communities which will lead us all to loving service and mutual respect and which will bring us joy, hope and dignity.

How you can help ROOTS to serve the inner city
Advertising Agencies; Commercial Businesses and other National Enterprises
By spending some of your advertising dollars with ROOTS FM! We do not compete for a national audience, but check around the inner city and you'll be quickly convinced about ROOTS FM's following. It's strong and loyal. If you want to reach that audience with your sales message try us out!

Buy some spots on our flagship programmes; sponsor segments or sponsor our coverage of sports and special events.

Businesses small and large within the inner city
Of course you would like to increase your sales! Large numbers of your present and future customers are ROOTS FM listeners. Reach them quickly and cheaply. Our rates are the most affordable you can find anywhere - deliberately - to assist inner city businesses. If you've never advertised on ROOTS, this is the best opportunity you will ever get to increase your customer base.

Corporate citizens and philanthropic organizations
We appeal to you to make pledges and donations (whether one time or at regular intervals) for the survival of ROOTS and its social mission. Your donations to Mustard Seed communities for the support of ROOTS will be tax exempt. Thank you for caring enough to help.(for more information on Mustard Seed Communities Jamaica; Dominican Republic; Zimbabwe; USA please visit www.mustardseed.com)


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