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About Us ROOTS FM is a community radio station owned and operated by the Mustard Seed Communities. Our mission is to assist in inner-city development by focusing on the unique challenges faced by community residents as they go about their daily lives. All our programming aims to empower, uplift and enrich the lives of our listeners by promoting knowledge, dialogue and entertainment that speak to their common realities and aspirations. Coverage ROOTS FM broadcasts in Kingston, St. Andrew & St. Catherine on the 96.1FM frequency. Listeners are also situated on the fringes and slopes of St. Mary, Clarendon and St. Thomas. Our potential audience is approximately 700,000 listeners. Surveys The last All-Media Survey (2005), did not indicate individual percentages for community stations, however an independent survey by the same research agency- Media Research Services, ranked ROOTS FM as second only to IRIE FM in the inner-city. (IRIE FM is the #1 commercial station in Jamaica). |
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ROOTS Programmes | |||||||||||||||||||||||||||||||
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Programme Policy ROOTS works hard to exclude and eliminate all programs, lyrics, statements or suggestions that advocate or celebrate criminality; violent behaviour disregard for the laws of Jamaica; disrespect for women; discrimination on grounds of race, colour, or creed; drug abuse; lewdness. The Vision of ROOTS ROOTS FM seeks to represent the best qualities and highest ideals of its listeners while becoming an effective, accessible, self-sustainable medium of communication for all residents of inner city communities. ROOTS FM's purpose is to inform, educate and heighten the awareness of listeners about themselves and the world around them and to provide an interactive and entertaining forum for expressing and exchanging opinions and ideas. We believe that the best sources of solutions are those who face the problems. ROOTS will create and maintain a strong, committed and informed team of professionals dedicated to fostering unity and peace within healthy and caring communities. ROOTS intends that every member of its family should be spiritually strong, confident and fully aware of his or her special mission as a Caregiver to listeners. Each staff member will endeavour to be fully informed about subjects discussed on radio, to treat their listeners and colleagues with honesty and humility and to take personal responsibility for their every action. The Mission of ROOTS ROOTS FM is dedicated to providing an effective, sustainable mass medium to serve poor, marginalized residents of communities. ROOTS' concerns with poverty alleviation and the equitable development of deprived communities are reflected in its provision of the means by which people can become informed about and participate in ongoing issues that affect their lives. ROOTS is committed to interactive programming, responsiveness to communities and the use of modern technologies. MISSION STATEMENT- MUSTARD SEED COMMUNITIES Inspired by the healing and caring ministry of Jesus Christ, we aim, through the positive interaction of caring, sharing and training, to uplift the most vulnerable members of our society, especially handicapped and abandoned children and marginalized communities. We are committed to the fostering of homes and communities which will lead us all to loving service and mutual respect and which will bring us joy, hope and dignity. How you can help ROOTS to serve the inner city Advertising Agencies; Commercial Businesses and other National Enterprises By spending some of your advertising dollars with ROOTS FM! We do not compete for a national audience, but check around the inner city and you'll be quickly convinced about ROOTS FM's following. It's strong and loyal. If you want to reach that audience with your sales message try us out! Buy some spots on our flagship programmes; sponsor segments or sponsor our coverage of sports and special events. Businesses small and large within the inner city Of course you would like to increase your sales! Large numbers of your present and future customers are ROOTS FM listeners. Reach them quickly and cheaply. Our rates are the most affordable you can find anywhere - deliberately - to assist inner city businesses. If you've never advertised on ROOTS, this is the best opportunity you will ever get to increase your customer base. Corporate citizens and philanthropic organizations We appeal to you to make pledges and donations (whether one time or at regular intervals) for the survival of ROOTS and its social mission. Your donations to Mustard Seed communities for the support of ROOTS will be tax exempt. Thank you for caring enough to help.(for more information on Mustard Seed Communities Jamaica; Dominican Republic; Zimbabwe; USA please visit www.mustardseed.com) | |||||||||||||||||||||||||||||||